MTN is now a global player that operates in 22 markets in Africa and the Middle East. The company now offers e-commerce and digital services in music, financial services and entertainment.
When in need of a comprehensive marketing strategy both online and through traditional channels for their Bundled Data and Laptop strategy.
At the inception of MTN’s Laptop Data bundle campaign with hardware. This presented a challenge for what was traditionally a mainly IT stream – MTN faced two challenges:
1. How to change public perception that they only sell airtime
2. Change the approach of their internal staff at their stores to selling this new product line.
This campaign presented a unique challenge for GENO to position and extend MTN’s market in this vertical. Through various stakeholder engagements, both externally and internally, we were able to help launch successful advertising and marketing campaigns that enabled bolster sales for their bundled data campaigns.
