The introduction of Accu-Chek ® Blood Glucose Monitoring device has completely revolutionized the monitoring of blood glucose levels. Not only can the patients use this meter to self-monitor the blood glucose values (SMBG), but as importantly, the wide availability of this meter allows doctors to closely monitor the glycaemic control of their patients and adjust therapy to attain optimal control.
With the entrance of Roche’s revolutionary Blood Glucose Monitoring device into the local market.
A requirement to launch this niche product into the South African market– spurred by the need to have an effective online presence that included a specialised patient portal and a targeted social-media campaign strategy that would enable them to significantly
improve reach - Roche turned to GENO to assist them in maximising their digital marketing campaign within budget.
Excited by the prospect of implementing a centralized digital-strategy that would assist in accurately targeting their intended market, flexibility and visibility required to adapt to dynamic niche environment, Roche together with GENO embarked on what became a successful digital health online campaign.
