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Search Engine & Social Media Optimisation

Social Media Specialists hold enough awareness of identifying strategies to manage your social media accounts for your customer’s long term reliability. That way, they will make sure that your audience reaches out to all the marketing goals once your brand strategizes the right platform that you are going to use for your customers.

You need to know how frequently you are active on these platforms and what type of posts and content you are uploading for your customers for their attention and privileges. A brief plan will help your brand undertake its purposes with a sense of direction. However, social media management strategies will allow you to identify your social goals, involve audiences, and optimize your results for your business’s success.

Social media is growing and will continue to grow for your business needs. We at GENO, are there for your brand’s awareness strategically and provides you with the best Social Media Management Services in Pakistan only for your business’s growth, hence, success!

Search Engine Optimisation (SEO)
The goal of Search Engine Optimization (SEO) is to increase the number of website visitors by elevating the site’s position within results returned by a search engine. This is done by continually optimizing the site to rank higher. Because of Google’s ever-changing algorithms, SEO tactics are always changing, too. However, one thing stays consistent: SEO is made up of “on-page” and “off-page” strategies - which is where GENO comes in.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) involves gaining website traffic by using paid ads to increase a website’s visibility on search engines. Paid ads give your business the opportunity to increase the visibility of its web pages, landing pages, blog articles and more. Digital marketers using SEM must tap into both SEO and Pay-per-Click (PPC) ads to target potential buyers and drive traffic. SEO is a component of SEM.
Pay-per-Click (PPC)
There are different types of PPC ads, with the most common type being the paid search ad. These appear when people search for things online using a search engine like Google . This could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or even enterprise software.
Social Media Marketing
Social media is a key component of modern day business culture, it provides an exciting opportunity to grow your brand by reinforcing your brand, services and products. Not only is social media an incredible promotional tool that can help your business reach your target market, maintaining an active social media presence can help strengthen your product and service efforts. Social media marketing increases engagement with your business and generates new opportunities. From product launches to sharing company news and running competitions, having a strong presence across multiple digital channels is vital for businesses.
Content Strategy
Our digital marketing team have you covered when it comes to content strategy. We have the skills in house to help boost your SEO, Social Media, Copywriting and Paid Advertising efforts. Content strategy is the management of the creative output on your website, social media, print and or any other content related platform that you share with potential or existing clients. Creating content can be hugely beneficial in growing your business and can deliver exciting new opportunities if planned and executed correctly, which is where Blue Frontier can help.
Social Media Pay-per-Click (PPC)
Social PPC (Pay Per Click) is a form of paid digital advertising, but solely for placement on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform. Typically, these ads will appear in a users "feed" or "timeline", and advertisers can pay by utilising two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions). User engagement and goal-based metrics such as CTR (Click through rate), Conversion Rate and Impressions are usually used to measure success.

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